​​​​Andrew Weaver​

About Me

 

I graduated magna cum laude from Ithaca College in NY, with a B.S. in Business Administration, concentrations in marketing and management, and a minor in advertising.  I currently work as a PR and Social Media Specialist at an advertising agency in Rochester, NY called Martino Flynn.  This has allowed me to be the voice of numerous large brands, as I represent them through several public-facing social media channels; developing and executing social media content and engagement strategies for most of the agency’s OTC and CPG brands.  More specifically, I executed a paid Facebook campaign for Mentholatum Nighttime Vaporizing Rub that directly contributed to an increase in cough and cold season sales of 21%. In addition, my blogger/influencer campaign for Softlips Lip Balm’s holiday gift set generated more than 10M impressions and tripled their Instagram following.

 

I also had the opportunity to intern with the Wegmans digital marketing team, allowing me to gain valuable corporate and retail marketing experience for a large, well-respected brand.  Most of my professional career has been spent in digital marketing, which has provided a fast-paced and exciting work environment.  Fueled by my semester abroad in London, England, I’m passionate about travelling and always looking for my next great adventure.